Why is the U.S. Coast Guard taking food to a Carnival Cruise Ship stranded at sea for only a few days?

The Coast Guard is taking shipments of spam, pop tarts and other food to the Carnival Cruise Ship stranded off Mexico because of a fire aboard. A cruise ship buffet can feed a Mexican village for weeks. They should have lots of various canned and fresh goods in their pantries. Is this some attempt by the Coast Guard to look exciting? Will the cruise line (or its insurance) reimburse the government for the cost of the operation and the food? Do the Care packages include martini olives and Stoli?